Is there anything worse than saying goodbye to the beverages you’ve come to love over the years? However, after nearly 60 years, Tab is being discontinued. Coca-Cola says “Bye Felicia” to its first Diet Soda! This makes sense since we know everyone has gone wild for hard seltzer and sparkling water is shaping up to be a favorite alternative to sugary sodas. It came in a dark pink can and was Coca-Cola’s first diet soda. For now, it’s looking like a majority of the cut beverages, like Zico and Odwalla, were only sold in certain markets, which could explain why you might not have heard of them before. Caffeine Free Coke will be back, but probably not until 2021. Coca-Cola reported a 9 percent decline in net revenues in the third quarter of 2020. Enjoy caffeine-free Coca-Cola’s crisp, delicious taste with meals, on the go, or to share. It came in a dark pink can and was Coca-Cola’s first diet soda. That might get renewed popularity after the Amazon Prime series The Boys featured it as the drink of choice of a Scientology-like religious group. After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but … Tab was the leading diet cola before Diet Coke. Coca-Cola BlāK was a Coffee-flavored soft drink introduced by Coca-Cola in 2006 and discontinued in 2008. Coca-Cola plans to discontinue more brands in the near future, Coca-Cola CEO James Quincey said in an earnings call on Tuesday. We have drinks and beverages for everybody and every occasion. There isn’t a public list of the products that will be discontinued, but we know for sure that Tab, Coca-Cola’s first sugar-free offering from the 1960s, Zico coconut water and Odwalla juices and smoothies are getting the ax. However, after nearly 60 years, Tab is being discontinued. So, take a deep breath and relax. Coca-Cola Co. KO 0.37% is discontinuing its Zico coconut water brand and considering axing some less-popular versions of Coke and Diet Coke … I specialize in food and travel, plus digital commerce and the retail industry. They haven’t let us down before! In addition to cutting brands, the company announced they are changing their company structure that will result in both voluntary and involuntary reductions in staff. Coca-Cola is scaling down its operation in a big way. Don’t panic yet—the bubbly classics like Coke and Diet Coke are safe. Nutrition Facts But Tab, introduced in 1963 by Coca-Cola, was the first low-calorie soda widely marketed across the United States and ruled the market until Diet Coke was introduced in the early ‘80s. Copyright 2020 Scripps Media, Inc. All rights reserved. Coca-Cola is discontinuing Zico, its coconut water brand. … What You Need To Know The Coca-Cola Company announced Friday it is discontinuing the diet soda Tab by the end of the year The company said it is cutting a number of "underperforming" brands so that it can focus on innovation and growth Coca-Cola Blāk Edit. 2020 just got worse for Tab cola drinkers! Most other beverage manufacturers have also limited less popular drins until the shortage is resolved. In Coca-Cola’s international portfolio, Vegitabeta (Japan) and Kuat (Brazil) will also be discontinued. Coca-Cola is also ceasing production of lesser-known regional sodas like Northern Neck Ginger Ale and Delaware Punch, as well as some products in the “hydration” category, which could (could is the operative word here) include Powerade, Dasani and Vitamin Water. Beverage giant Coca-Cola will stop selling about 200 brands soon, cutting its offerings in half. Coca-cola says it’s one of several underperforming products being eliminated from its brand lineup by the end of the year. Part of the change is likely due to Coca-Cola losing out on around 9% of its revenue from fast-food chains, plenty of which closed across the globe earlier this year, courtesy of COVID-19. Taste of Home is America's #1 cooking magazine. The soda giant’s first diet cola was a pop-culture icon in the 1970s and early ’80s, then faded after the launch of Diet Coke. Beverly. What’s less fun is when you catch wind that one of your favorite brands is being discontinued. By 1975, Coca-Cola was developing a new low-calorie cola and introduced Diet Coke in 1982. In the US, the company is also chopping Odwalla , Zico coconut water, Coca-Cola Life and Diet Coke Feisty Cherry, as well as regional offerings like Northern Neck Ginger Ale and Delaware Punch. Instead, Coca-Cola will be focusing its energy on brands like Topo Chico Hard Seltzer, Coca-Cola Energy and AHA sparkling water, which debuted in March of this year. Coca-Cola isn't the only company pruning their SKUs in order to overcome the supply chain challenges caused by the pandemic. In 1969, Coca-Cola introduced a carbonated, non-alcoholic apéritif for the Italian market … Use up That Leftover Coke in These Cola Recipes! The beverage company is working to streamline production and focus on bestsellers. He did say the "hydration" category, which includes drinks like Dasani water, Powerade, Vitamin Water and Zico, will see more cuts, according to CNN. In a statement, the company said reducing their brands by 50 percent will help them focus on its most profitable offerings and new offerings like Topo Chico hard seltzer and AHA flavored sparkling water. ATLANTA — Tab will soon join Slice, Jolt and New Coke on the list of the sodas of yesteryear. Writer, blogger, content creator. The Coca-Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio refresh prioritizing category-leading brands with the greatest potential for growth and scale. Buy this sweet cola soda online or in a store near you! (Have you tried Orange Vanilla Coke yet?) October 5, 2020 9:50 AM ... Coca-Cola bought Zico in 2013 to bolster its lineup beyond colas, but … Coca-Cola is now doubling down on those efforts. In July, the company announced it would discontinue juice and smoothie brand Odwalla. Snack companies like Frito-Lay, Pringles, and Pepperidge Farm have shelved the production of several niche flavors of their chips and cookies, and Campbell's and Progresso are both discontinuing production of some flavors of their famous soups. The reason for … I wonder if Fresca is behind. In the 80s Coca-Cola repositioned Tab as a different diet soda than Diet Coke. Serve ice cold for maximum refreshment. On Wednesday, July 1st, The Coca-Cola Company announced they would be discontinuing an entire beverage brand and laying off over 300 employees. Coca-Cola® Life is filled with the cola taste you love, sweetened with stevia and cane sugar! Earlier this month, the company announced plans to discontinue Odwalla juices, Zico coconut water, TaB diet soda, Coca-Cola Life, Diet Coke Feisty Cherry, as well as regional brands like Northern Neck Ginger Ale and Delaware Punch. TaB sales have not been consistent and Coca-Cola has …

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